SEO – Search Engine Optimization
Search Engines helps people to find the information they are searching for online using some phrases or Keywords.
Various Search Engines
- Web Search Engines: Google, Bing, Yahoo, Yandex, DuckDuckGo, Baidu, Ask.com, etc.
- Social Platforms: YouTube, Facebook, Pinterest, Instagram, etc.
- E-Commerce Websites: Amazon, Flipkart, etc.
Benefits of SEO?
Improve the website’s online visibility in the search Engines
Increase the Organic Traffic to the website
Free of Cost
Sustainable for Long-run
Increase the Authoritativeness in Search Engines
Difference between SEM, PPC and SEO
- SEM- Search Engine Marketing: It drives the traffic from Organic + Paid Search.
- PPC- Pay-Per-Click: Purely through Paid when ads get clicked.
- SEO: Increase website traffic in Organic ways.
Main Types of SEO
1. Technical SEO
Optimizing Technical aspects (URL structure, Speed, Navigation, Internal linking, mobile friendliness, usability and many more) of website.
2. On-Page SEO
Content Optimization for people and search engines (code). Keyword- rich Content. Images used on the website should not affect the website’s loading speed. Title Tags, Meta description, Header Tags (H1-H6) should be optimized.
3. Off-Page SEO
Link Building – Performed outside of a website to increase the rankings and traffic. Content Marketing – writing and publishing quality content in various platforms like Blogpost, Article Submission sites, Guest Posting sites. Social Media Marketing – Promoting through various social media platforms. Directory Listings – publishing website’s information through Business Directories, Review sites, etc.
While Performing Off-page SEO, one should consider relevant, authoritative, trusted websites. Link quality should be good rather than quantity.
Other types of SEO:
- Local SEO: Increasing Local Visibility of a Business according to a location, achieved by Business Listings on Local business directories, content marketing based on local audience.
- Ecommerce SEO: Specifically for online stores. This includes optimizing product pages, Category Pages, Product images, Internal linking, product reviews.
- International SEO: This is for Global businesses, achieved by creating contents for various locations based and for international search engines.
- Enterprise SEO: Dealing with brands which have multiple websites or a business which has more pages or a business which makes millions or billions of Revenues per year.
- News SEO: This is only for News. How quickly index in Google news, Google Discover, stories are particularly important along with quality content and specific pages with structure.
- Video SEO: Optimizing the website for Videos which includes optimizing video related keywords, listing in Video Directories.