SEO – Search Engine Optimization
Search Engines helps people to find the information they are searching for online using some phrases or Keywords.
Various Search Engines
- Web Search Engines: Google, Bing, Yahoo, Yandex, DuckDuckGo, Baidu, Ask.com, etc.
- Social Platforms: YouTube, Facebook, Pinterest, Instagram, etc.
- E-Commerce Websites: Amazon, Flipkart, etc.
Benefits of SEO?
Improve the website’s online visibility in the search Engines
Increase the Organic Traffic to the website
Free of Cost
Sustainable for Long-run
Increase the Authoritativeness in Search Engines
Difference between SEM, PPC and SEO
- SEM- Search Engine Marketing: It drives the traffic from Organic + Paid Search.
- PPC- Pay-Per-Click: Purely through Paid when ads get clicked.
- SEO: Increase website traffic in Organic ways.
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Main Types of SEO
1. Technical SEO
Optimizing Technical aspects (URL structure, Speed, Navigation, Internal linking, mobile friendliness, usability and many more) of website.
2. On-Page SEO
Content Optimization for people and search engines (code). Keyword- rich Content. Images used on the website should not affect the website’s loading speed. Title Tags, Meta description, Header Tags (H1-H6) should be optimized.
3. Off-Page SEO
Link Building – Performed outside of a website to increase the rankings and traffic. Content Marketing – writing and publishing quality content in various platforms like Blogpost, Article Submission sites, Guest Posting sites. Social Media Marketing – Promoting through various social media platforms. Directory Listings – publishing website’s information through Business Directories, Review sites, etc.
While Performing Off-page SEO, one should consider relevant, authoritative, trusted websites. Link quality should be good rather than quantity.
Other types of SEO:
- Local SEO: Increasing Local Visibility of a Business according to a location, achieved by Business Listings on Local business directories, content marketing based on local audience.
- Ecommerce SEO: Specifically for online stores. This includes optimizing product pages, Category Pages, Product images, Internal linking, product reviews.
- International SEO: This is for Global businesses, achieved by creating contents for various locations based and for international search engines.
- Enterprise SEO: Dealing with brands which have multiple websites or a business which has more pages or a business which makes millions or billions of Revenues per year.
- News SEO: This is only for News. How quickly index in Google news, Google Discover, stories are particularly important along with quality content and specific pages with structure.
- Video SEO: Optimizing the website for Videos which includes optimizing video related keywords, listing in Video Directories.